Promotional Puzzles Are Great Marketing Tools

Promotional puzzles are a great giveaway to increase branding and name recognition of a company for many reasons. Puzzles are simple and engaging, often inexpensive to manufacture, come in many different varieties, and perhaps most importantly of all, are apt to be used. A good promotional puzzle is second perhaps only to a pen for usability, and far more likely to garner attention than a simple magnet or flyer. Many simple puzzles, from branded jigsaw puzzles to 3D puzzles made from foam to miniature Sudoku puzzle booklets, can be had for less than a dollar each, making them a great mass giveaway. For more significant gifts, such as employee recognition gifts or holiday or employment anniversary presents, there are a wide variety of more durable and entertaining interactive puzzles available. Promotional puzzles make great giveaways precisely because they have such a positive association; every time the recipient toys with the puzzle in a moment of boredom or idleness, he or she is not only seeing the company’s name and logo again, but associating that name with a respite from dullness. There are many ways to incorporate the company’s name and brand into the puzzle, from the simple expedient of crafting a jigsaw puzzle which spells out the company’s name, or placing the logo of the company on a booklet or plastic puzzle. You can also create word searches which feature words associated with the company’s business. It is, however, very important to strike a balance so that the recipient is made aware of the company’s name or logo, but the puzzle remains fun and entertaining, rather than feeling like an overblown advertisement. Whether the promotional puzzles comes in the form of a jigsaw puzzle, a word search, a math puzzle, or a brain teaser, the company will reap the rewards of the fun that puzzles create.